Ferrari Throttles Sales in 2013 but Still Posts Record Profits

Date: March 10, 2014

It goes without saying that Ferrari is a company that likes to do things differently. Constant innovation and the push to deliver more power, more performance, and ever-evolving styling has resulted in a legacy of sports cars and that is unparalleled in the industry. Perhaps that is how our favorite Italian automaker managed to bring in record profits during the 2013 model year while maintaining strict limits on sales volume.

One of the reasons new Ferrari vehicles are so desirable is due to the rarity and exclusivity. When someone purchases a Ferrari they join an elite group of consumers that obviously put a high value on craftsmanship and peak performance from their vehicles. It is the restricted access to this elite group that has made it so desirable.

2012 was a record year for Ferrari, and many industry experts anticipated increased production and sales as a result. Ferrari officials decided to do just the opposite, and in 2013 production was cut down and 5.4 percent less new cars were sold. Nevertheless the company managed to pull in 2.3 billion euros in revenue, which is a 5 percent year over year increase.

Of course if you are worrying about decreased availability here in the States have no fear. The U.S. Ferrari’s largest market by a long shot. If you are interested in taking the wheel and becoming the next Ferrari owner in our area, then be sure to contact us here at Ferrari of Long Island. Located at 65 South Service Road Plainview, NY, we will be happy to give you a tour through our inventory and answer any questions you may have.


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