It’s flashback Friday, so we’re bring you a little piece of Ferrari history that’s near and dear to our hearts and the heart of the brand: the story of the prancing horse logo. They say Enzo Ferrari, the brand’s founder, only ever told this story once. It all starts with an Italian Air Force pilot named Francesco Baracca who died in action.
The plane that Baracca flew in World War I was painted with a prancing horse. When Enzo Ferrari met Baracca’s parents in 1923, Baracca’s mother said, “Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.” Enzo did indeed put the horse on his cars, against a yellow background that represents his birthplace, Modena. You can watch a short video about development of the logo here: