Ferrari Ownership Rule #2: Ferrari ownership comes with a rule book
Ferrari doesn’t completely cut ties with owners when they leave with their new car. In fact, new US owners much sign a document saying they will not sell the car within the first year before they leave the dealership, according to Autoweek. This rule likely was instituted to keep people from flipping cars for a quick profit. As Ferrari sees it, each car is a significant investment on their part, and they don’t want cars to disappear. Owners must contact Ferrari before selling their car, as the company might want to buy it from them. This system also allows Ferrari to keep track of all of their cars.
Ferrari employees also face strict rules about buying the cars they often help build. Ferrari gives the public priority on all its cars; the only exception is for Scuderia Ferrari F1 drivers, who don’t get an employee discount. “The philosophy is that with such limited production and clients waiting so long to get their car, it’s not nice if the car is delivered to employees,” Ferrari executive Enrico Galliera has publicly stated.
Ferrari Ownership Rule #3: Ferrari sells to people who love their cars
It’s not always easy to buy a new Ferrari, even if you can easily afford one. Many are limited editions, such as the LaFerrari (according to Wired, only 499 are in existence, and all were sold before the car was unveiled publicly). Potential owners apply to Ferrari to buy a new car, and those who are accepted join a worldwide community of people who are passionate about Ferraris and appreciate the exclusivity of ownership and beauty and workmanship of the cars. Potential owners may feel as if they are being put through a background check, as Ferrari could be interested in looking at their history of Ferrari ownership (if you’ve owned a Ferrari before, that will work in your favor although it doesn’t necessarily mean you’ll get approved for a new model).
Ferrari wants to make sure those who buy their cars will take proper care of them and become, in a sense, an ambassador for the brand. Take, for example, businessman Robert Herjavec, who bought one of the 499 LaFerrari supercars. In an interview with Wired in 2014, Herjavec talked about the emotional response he’d see from other people when he drove the car in Southern California. “It’s the most beautiful thing ever created by human hands,” Herjavec told Wired. “It’s that beautiful to me. I’ve seen it a lot of times now that I’ve had it for a couple of weeks and my raw emotion is as visceral today as when I first saw it years ago.”