During 2017, over 60 countries will host events that will allow the marque's customers and enthusiasts to enjoy some unique experiences, developed according to the concept of "Driven by Emotion", that same credo that has always been one of the pillars on which the history of Ferrari has been built. "Driven by Emotion" is a tribute to the importance that for over 70 years the Prancing Horse has given to emotions: those related to driving, which for Ferrari should be constantly engaging and rewarding; style-related ones, in the case of Ferrari universally appreciated and recognised all over the world; and innovation related ones, with pioneering technological solutions that surprise and amaze with each new Maranello creation.
The celebratory events will begin on 12 March, culminate over the weekend of 9 and 10 September, at Maranello, and be accompanied by other initiatives that pay homage to the history of the Prancing Horse. These include an exhibition organised together with the Design Museum of London at the Ferrari Museum due to open in May and the first "Cavalcade Classiche".
A dedicated website will accompany the celebrations taking place during the year and recount the moments and characters that have marked the history of the company. It is accessible at www.ferrari70.com. Ferrari's official Facebook, Twitter and Instagram social channels will of course be active and involved in order to update millions of followers on every second of the festivities.